Moreover, the complex of factors identified and analyzed are specified in this article in sociological terms. 3 The approach shares with key psychological system theory approaches in the area of creativity consideration of major concepts such as “persons”, “leaders,” “processes”, “products”, and “places “ (see Table 2) but extends these to include additional factors such as social structures and material resources, social powers, selection mechanisms (e.g., acceptance or rejection), and institutionalization. The article applies the sociological systems framework, ASD, to describe and analyze creative activity and innovative developments which are diverse and illuminating of human creativity. Their innovative activities are social actions, given meanings in cultural and institutional terms in the domains or fields in which they engage in creative activities. As social agents, they are carriers of multiple values and motives and culturally established ideas, strategies, and practices (a “cultural tool kit”). In carrying out their actions, agents mobilize resources through the institutions and networks of which they are a part. Their capabilities including their social powers derive from the culturally and institutional frameworks in which they are embedded. Their motivation for doing what they do derives in part from their social roles and positions in part in response to situational incentives and opportunities, many of which are socially constructed, shaping their interaction situations and domains. In their creative activities, they manipulate symbols, rules, technologies, and materials that are socially derived and developed. The agents are socialized agents, carriers of socio-cultural knowledge, including some of the knowledge potentially useful in concrete innovative/transformative processes. ![]() We introduce in this first part of the article a theoretical model taking into account the social embeddedness of agents, either as individuals or groups, in their creative and innovative productions. This work has three purposes: (1) to argue that key factors in creative activity are socially based and developed this implies that sociology can contribute to understanding and explaining human creativity (2) to apply sociological systems theory, in particular, Actor-Systems-Dynamics (ASD), in conceptualizing multiple interrelated institutional, cultural, and interaction factors and mechanisms in describing and explaining creativity 2 (3) to enable linking through the application of the systems approach in a systematic and coherent way the disparate social factors and mechanisms that are involved in creative activity and to describe and explain different forms and mechanisms of creativity and innovative development. Following this theoretical part, Parts II and III focus on the concrete conditions and mechanisms characteristic of the “context of innovation” and the “context of receptivity and institutionalization”, respectively. In carrying out their actions, agents mobilize resources including technologies through the institutions and networks in which they participate. Their motivation for doing what they do derives in part from their social roles and positions, in part in response to the incentives and opportunities – many socially constructed – shaping their interaction situations and domains. ![]() The article introduces and applies a model stressing the social embeddedness of innovative agents and entrepreneurs, either as individuals or groups, as they manipulate symbols, rules, technologies, and materials that are socially derived and developed. This first part of a three part article on the sociology of creativity has three purposes: (1) to develop the argument that key factors in creative activity are socially based and developed hence, sociology can contribute significantly to understanding and explaining human creativity (2) to present a sociological systems approach which enables us to link in a systematic and coherent way the disparate social factors and mechanisms that are involved in creative activity and to describe and explain creativity and (3) to illustrate a sociological systems theory’s conceptualization of multiple interrelated institutional, cultural, and interaction factors and their role in creativity and innovative development in diverse empirical instances. ![]() Creativity is a universal activity, essential in an evolutionary perspective, to adaptation and sustainability.
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